Treehouse News

Sat. July 28th 10 a.m. - 2 p.m. Coffee with the Artist: Meet Linda Steine

Posted by Cassandra Birdd on

Linda is an energetic, creative artist and educator with K-12 and higher education teaching experience, with knowledge to encourage and inspire creativity in her students as well as how to deepen their appreciation for art. She is well regarded for her skills and background in creating art, curricula, and lessons that engage and challenge students of all ages and abilities. Her influences are the result of growing up surrounded by the bluffs and rivers of the La Crosse area and travels across the country, and beyond. Her experience encompasses a wide range of media including painting (oil, water-mixable oil, acrylic, watercolor, and mixed media), drawing (graphite, charcoal, pastel, oil pastel, pen and ink, colored pencil), ceramics (low fired and high fired), and photography (digital, black and white). She is inspired by artists of the Renaissance and Impressionist period, and integrating materials and ideas of the present day into her works of art. She is passionate about teaching what she has learned with her many eager and talented students.
Education: Master's in Education-Professional Development (Art Education Emphasis)
Bachelors of Science - Studio Art (Painting and Ceramics)
Minor: Photography

 

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Linda is an energetic, creative artist and educator with K-12 and higher education teaching experience, with knowledge to encourage and inspire creativity in her students as well as how to deepen their appreciation for art. She is well regarded for her skills and background in creating art, curricula, and lessons that engage and challenge students of all ages and abilities. Her influences are the result of growing up surrounded by the bluffs and rivers of the La Crosse area and travels across the country, and beyond. Her experience encompasses a wide range of media including painting (oil, water-mixable oil, acrylic, watercolor, and mixed media), drawing (graphite, charcoal, pastel, oil pastel, pen and ink, colored pencil), ceramics (low fired and high fired), and photography (digital, black and white). She is inspired by artists of the Renaissance and Impressionist period, and integrating materials and ideas of the present day into her works of art. She is passionate about teaching what she has learned with her many eager and talented students.
Education: Master's in Education-Professional Development (Art Education Emphasis)
Bachelors of Science - Studio Art (Painting and Ceramics)
Minor: Photography

 

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Behind the Curtain at Market

Posted by Cassandra Birdd on

Last July was my very first trip to market for Treehouse.  I looked at the World Market Center towers in Las Vegas with wonder in my eyes.  The product possibilities seemed endless.  Floor after floor, booth after booth of great products just waiting to hit our shelves.  I strapped on my walking shoes and marched in with Cathi, our store manager, Justin, my husband, and Duane, my father.  I had recently recovered from pneumonia, so I had to wear one of those masks to protect myself from all the new people and possible germs from around the world.  Wow, was I stylin'!

So what goes into planning for these events? Prior to any shopping, of course we always do some budgeting.  We look at our gift and home decor categories: home decor: farmhouse, primitive, everyday, seasonal, etc, kitchen, luminary, health and beauty, wedding and anniversary, baby, children, birthdays, special occasions, graduation, sympathy, Christian gifts, man cave, furniture, wall art, stationary, gift wrapping station.  We compare our square footage for each area to make sure everything will fit.  Now that we have been open for over six months, we can really get a feel for the sales per square foot for the areas and use our reports to calculate the turn of the products to determine weather we should expand a section or shrink it, buy more or stop, etc.  Each section has a budget we stick to.  We bring our client requests with us and scout out items and brands they are requesting, and hit the floors.  

What is our product criteria? We love going to shows because you can as Cathi would say "touch it, feel it, smell it, and taste it!"  So, true.  We must do a lot of catalog shopping, but when we get opportunities to go to trade shows, we do most of our ordering because we can tell the quality.  We don't want to be carrying what everyone carries.  We look for the step up qualities and for the unique.  We like to carry gifts in all price points so we have variety for our clients.  The price point for the quality has to be right or the product won't move.  We always ask ourselves, "do we have a client for that?"  It's not always what we would buy, but always would our clients buy that product for that price?

We have so much fun hearing all the benefits of the new products coming out and seeing the season's first!  We are always ordering several seasons in advance.  Now we are already ordering next year's spring products.  Most of Fall and Christmas is ordered in January, and we have already started receiving Fall and Christmas.  

We have been to the Minneapolis Mart and the Atlanta Gift Show as well.  We meet fabulous vendors who really help us make it happen.  I will be attending the Las Vegas Market at the end of this month.  I will get you all some behind the scenes photos to see!
 

Las Vegas

 
Atlanta
You can meet artists like, Jim Shore, and have him sign a figurine.  The line was probably only an hour long.  We will be carrying select styles of Jim Shore this Fall/Christmas! It's fun to see one of everything in their product lines! No multiples, just one of everything!
Minneapolis Mart

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Behind the Curtain at Market

Posted by Cassandra Birdd on

Last July was my very first trip to market for Treehouse.  I looked at the World Market Center towers in Las Vegas with wonder in my eyes.  The product possibilities seemed endless.  Floor after floor, booth after booth of great products just waiting to hit our shelves.  I strapped on my walking shoes and marched in with Cathi, our store manager, Justin, my husband, and Duane, my father.  I had recently recovered from pneumonia, so I had to wear one of those masks to protect myself from all the new people and possible germs from around the world.  Wow, was I stylin'!

So what goes into planning for these events? Prior to any shopping, of course we always do some budgeting.  We look at our gift and home decor categories: home decor: farmhouse, primitive, everyday, seasonal, etc, kitchen, luminary, health and beauty, wedding and anniversary, baby, children, birthdays, special occasions, graduation, sympathy, Christian gifts, man cave, furniture, wall art, stationary, gift wrapping station.  We compare our square footage for each area to make sure everything will fit.  Now that we have been open for over six months, we can really get a feel for the sales per square foot for the areas and use our reports to calculate the turn of the products to determine weather we should expand a section or shrink it, buy more or stop, etc.  Each section has a budget we stick to.  We bring our client requests with us and scout out items and brands they are requesting, and hit the floors.  

What is our product criteria? We love going to shows because you can as Cathi would say "touch it, feel it, smell it, and taste it!"  So, true.  We must do a lot of catalog shopping, but when we get opportunities to go to trade shows, we do most of our ordering because we can tell the quality.  We don't want to be carrying what everyone carries.  We look for the step up qualities and for the unique.  We like to carry gifts in all price points so we have variety for our clients.  The price point for the quality has to be right or the product won't move.  We always ask ourselves, "do we have a client for that?"  It's not always what we would buy, but always would our clients buy that product for that price?

We have so much fun hearing all the benefits of the new products coming out and seeing the season's first!  We are always ordering several seasons in advance.  Now we are already ordering next year's spring products.  Most of Fall and Christmas is ordered in January, and we have already started receiving Fall and Christmas.  

We have been to the Minneapolis Mart and the Atlanta Gift Show as well.  We meet fabulous vendors who really help us make it happen.  I will be attending the Las Vegas Market at the end of this month.  I will get you all some behind the scenes photos to see!
 

Las Vegas

 
Atlanta
You can meet artists like, Jim Shore, and have him sign a figurine.  The line was probably only an hour long.  We will be carrying select styles of Jim Shore this Fall/Christmas! It's fun to see one of everything in their product lines! No multiples, just one of everything!
Minneapolis Mart

Read more


The Sound of 4th of July

Posted by Cassandra Birdd on

I love that familiar sound of 4th of July. You can feel the excitement in the air with the anticipation of beautiful sparkling lights and the soul shaking boom of fireworks to celebrate the sacrifices made for our freedom. 

What a day for family, grilling, boating, and enjoying our Midwest summer weather. I am so thankful for those who have served and continue to serve our blessed country. I am forever grateful to the families of those who sacrifice time with their sons, husbands, mothers, and daughters, grandfathers and grandmothers, brothers and sisters of those who serve. Let us never take for granted our freedoms.

Have a safe and happy 4th of July! May God continue to protect our soldiers and bless the United Sates of America!

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The Sound of 4th of July

Posted by Cassandra Birdd on

I love that familiar sound of 4th of July. You can feel the excitement in the air with the anticipation of beautiful sparkling lights and the soul shaking boom of fireworks to celebrate the sacrifices made for our freedom. 

What a day for family, grilling, boating, and enjoying our Midwest summer weather. I am so thankful for those who have served and continue to serve our blessed country. I am forever grateful to the families of those who sacrifice time with their sons, husbands, mothers, and daughters, grandfathers and grandmothers, brothers and sisters of those who serve. Let us never take for granted our freedoms.

Have a safe and happy 4th of July! May God continue to protect our soldiers and bless the United Sates of America!

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Sat. June 30th Coffee with the Artist: Julie

Posted by Cassandra Birdd on

Don't Miss Coffee with the Artist!
Featuring Julie Rinehart: Custom Framing
Saturday, June 30th
10 a.m. - 2 p.m.
Save 10% on select items. See Julie for details!
Meet Julie, our custom framing artist, for free Coffee upstairs at Treehouse Gift & Home this Saturday from 10 a.m. to 2 p.m. You can pick her brain for ideas, learn how she got started, find limitless options for framing, design, hanging arrangements, and more. Julie has a talent and passion for framing your treasured memories. Fun Fact: Julie also plays in a steel drum band!
We hope you come out and enjoy this free event!
Check out Julie's pinterest for more framing ideas.
Click link to see the Reclaimed Detroit Wood Video!

Read more

Sat. June 30th Coffee with the Artist: Julie

Posted by Cassandra Birdd on

Don't Miss Coffee with the Artist!
Featuring Julie Rinehart: Custom Framing
Saturday, June 30th
10 a.m. - 2 p.m.
Save 10% on select items. See Julie for details!
Meet Julie, our custom framing artist, for free Coffee upstairs at Treehouse Gift & Home this Saturday from 10 a.m. to 2 p.m. You can pick her brain for ideas, learn how she got started, find limitless options for framing, design, hanging arrangements, and more. Julie has a talent and passion for framing your treasured memories. Fun Fact: Julie also plays in a steel drum band!
We hope you come out and enjoy this free event!
Check out Julie's pinterest for more framing ideas.
Click link to see the Reclaimed Detroit Wood Video!

Read more


Why Local Love?

Posted by Cassandra Birdd on

We spread Local Love by supporting Local Artists and Local Businesses with many of the products we carry.  We currently support over 40 local artists in our store.  I love our commitment to helping great artists feature their work in our store.  We also give a venue to budding artists who are just getting started on their business journey.  We want to support their efforts to live the American Dream. 

People always joke about "starving artists," and I see a very real barrier to getting started in the artist world.  Often times an artist's work is so time consuming and then adding the business end to it all can make success very difficult for many to ever sell on the open market.  We are blessed to have a location with enough space where the community can come together and see a variety of styles of art. 

We feature most of the artists upstairs in the local artist gallery, and some all throughout the store.  You will see the local love symbol in small frames or on the tag of most of our local products.  

We are now searching for several more artists to be featured in a new artist event.  More details will come on the timing of this event.  Contact our store if you are interested in becoming one of our featured local artists!  Come browse, escape, and relax while shopping our local art! Shop Local!

Read more

Why Local Love?

Posted by Cassandra Birdd on

We spread Local Love by supporting Local Artists and Local Businesses with many of the products we carry.  We currently support over 40 local artists in our store.  I love our commitment to helping great artists feature their work in our store.  We also give a venue to budding artists who are just getting started on their business journey.  We want to support their efforts to live the American Dream. 

People always joke about "starving artists," and I see a very real barrier to getting started in the artist world.  Often times an artist's work is so time consuming and then adding the business end to it all can make success very difficult for many to ever sell on the open market.  We are blessed to have a location with enough space where the community can come together and see a variety of styles of art. 

We feature most of the artists upstairs in the local artist gallery, and some all throughout the store.  You will see the local love symbol in small frames or on the tag of most of our local products.  

We are now searching for several more artists to be featured in a new artist event.  More details will come on the timing of this event.  Contact our store if you are interested in becoming one of our featured local artists!  Come browse, escape, and relax while shopping our local art! Shop Local!

Read more